International/Tokyo
De-Cluttering Joy
Marie Kondo’s methods draw from our emotions and force us
to recall memories made with our belongings.

Japanese organizing consultant, author and television show host, Marie Kondo is the coiner of the ‘Konmari’ method of organization. A combination of practical instructions and almost spiritual mind-body exercises, Konmari is rapidly becoming one of those rarely seen phenomena that take the world completely by storm due to their ‘magical’ appeal and alluring guarantee of not just solving all our mess-related problems but changing our lives altogether. But at the end of the day, Konmari is not an extraordinarily novel solution. It is a unique cultural spin to the practiced and pruned approach of a woman who simply loves to tidy. So, what makes it so special, effective and endearing? Well, it’s exactly that.
“The goal of tidying is to make room for meaningful objects, people and experiences,” says Marie in one of her calm, peaceful and spacy videos. But for the large part of her audiences, tidying remains more of an unenjoyable and frequently delayed chore than an ethereal experience of fulfillment. How then can we explain people’s overwhelmingly positive and genuine connection to Marie’s teachings, which draw from a lifestyle so different from their own, with its backdrop of delicate Japanese rituals and subtle scents and hues?
The answer lies in the nature of the method itself combined with her unique style of selling it. The Konmari Method™ was first introduced to millions of readers around the world through Marie’s marvelously successful books, “The Life-Changing Magic of Tidying Up,” and “Spark Joy.” After its debut, she went on to make many appearances at panels and TedTalks where she explained to audiences of hundreds how and why they should implement it in their lives. She recommends strictly sticking to her tried and tested procrastination-proof order to achieve the best results.
The first step: “Tidy in one shot as quickly and as completely as possible.” This contradicts the generally adopted assumption that tidiness and organization is best achieved and maintained through consistent efforts every day, little by little – a major deterrent and a gruesome, tedious prospect that repels any lazy individual. Instead, Marie emphasizes the need to treat the decluttering process as a special event, ‘a festival,’ and to put yourself into an appropriately excited state of mind before indulging in it.

Next, “Sort by category not by location, and do it quickly.” When sorting your clothes, for example, take them all out and dump them all in a single pile. This, according to Marie, not only allows you to visually recognize just how much of something you have all at once, but also substitutes for the sporadic, half-hearted and ineffective attempts of cleaning isolated portions of a closet, shelf or room over an elongated period. Here, she offers a specific order to adhere to: Clothes, followed by books, then documents and miscellaneous items, and finally ‘mementos’ like heirlooms, old albums, and other memorable objects which are deliberately kept for the end to avoid the possibility of being lapsed into nostalgia and distracted from the process.
But most importantly, the distinctive feature of the method – also the one earning the most questioning looks and chuckles from the audience – is to keep what ‘sparks joy.’ When sorting between things you want to keep and those you want to throw away, Marie's approach is to ask yourself whether or not each object inspires happiness within you. “Make sure you touch it and imagine how your body reacts to it. If every part of your body lights up, keep it.” Such talk of caressing your books and clothes and then having your body converse with them is always received as highly amusing by incredulous listeners. But yet they are drawn to it, and many are inclined to give it a chance. It is worth exploring.
The people that reach out to her to help them declutter their spaces have often resigned to the mess and desperately seek to turn their lifestyles around. What they do not want to hear is a condescending judgement of their failure and a radical solution that is impossible to implement like purging the house of anything with no functioning value. Marie Kondo offers the opposite. She is said to judge the mess negatively and the people positively, engaging in personal conversations and getting to know the people she works with, their background and their lifestyle before giving decluttering advice, making her style widely accommodating and understanding.
Moreover, encouraging you to surround yourself with things that make you happy is a fun, subjective practice, rather than a sterile prescription. Contrary to the general opinion that when dealing with a mess, look for the things to get rid of, Konmari takes a slightly different tangent. "Tidying is about what you want to keep in your life, not what you want to eliminate." Taken from her website, this phrase aptly captures the positive outlook this woman is trying to outsource. Joy is personal. By basing her entire method on this fact, Marie made it an incredibly flexible and attractive package, rather than a one-size-fits-all.
Quarantine is a great opportunity to test it out for yourself. Before many of us boarded ourselves indoors, life was super-fast paced, and there was never time to sit down and revisit everything in our house and reevaluate how we felt about it. Now, more than ever, it is pertinent to surround ourselves only with objects that emanate positivity. So whether or not you embrace Marie Kondo's methods, they definitely offer a way of achieving that goal. By depending on us to draw from our emotions, notably happy emotions, we are forced to recall memories made with our belongings, relive experiences previously lived and discern their value in our lives.![]()
The writer is a free-lance contributor with interest in women empowerment, human rights and climate change. |
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