Inclusion

Digital Financial Services and Last Mile Clients

Pakistan needs to expedite its efforts to improve the rate of financial inclusion, particularly in underserved rural areas of the country.

By Yasir Ashfaq | July 2022


Scientific discoveries and advanced methods of thinking have played a substantial part in improving human conditions. These have enhanced our understanding of the universe and the lifespan on average. In recent times a number of inventions have brought in efficiency by raising Total Factor Productivity gains and agricultural yields, that is helping to feed a population which has increased from almost 2.0 bn in 1920 to 7.7 bn in 2020. However, adoption and usage of technology is not the same across the globe or even within the countries. Time lags are sizable and dependent on the income levels, literacy rates, cultural and social norms, and many other factors. Let us take the example of tractors that were invented in 1894 and their usage was widespread across the developed world. However, this was not the case till the recent past in Pakistan as some of the smaller farmers still used bullocks for ploughing. Electricity consumption is another example wherein its per capita usage in Pakistan is around 550 KWH while in the USA it is above 12,000 KWH. We see similar patterns in case of recent inventions such as internet and mobile phones. Almost 66% households in developed countries have internet compared to just 22% in least developed countries. Surprisingly, however, the pace of adoption and usage of mobile phones is much faster compared to use of electricity.

Still, a vast majority of the population, especially women, does not have mobile connections, according to GSMA. In my recent field visit to a village near Pindi Bhattiyan sitting with very confident women who were involved and running numerous micro-enterprises, I was informed that only two out of twelve possessed a mobile phone.

“It is socially still not acceptable in our village for most of the women to own a mobile phone,” explained one of them. The others agreed, “We use mobile phones of our husbands, sons and brothers when we need to talk to someone,” the lady continued. This reminded me of a famous saying of Peter Drucker, “The culture eats strategy for breakfast”. Change in cultural values takes time. Patriarchy has still strong roots outside 4 or five major cities of Pakistan.

Digitization is transforming many industries and the financial services industry is no exception. It is bringing a lot of efficiency and reducing turnaround time, but is it really benefitting the microfinance clients, especially those living in deep rural areas, the last mile clients, the rural women? In my opinion, the basic premise, based on which conventional financial institutions have stayed away from a typical MF client, is lack of information and data, business proposition and adverse selection.

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