The Competition Appellate Tribunal has upheld an order passed by the Competition Commission of Pakistan (CCP) against Proctor and Gamble Pakistan (P&G) for engaging in deceptive marketing practices.
The tribunal dismissed the appeal filed by the P&G and ruled that the CCP has the authority to determine the legitimacy of a complaint and to decide whether to accept or dismiss it based on the complaint’s merits.
The CCP had imposed a penalty of Rs10 million on P&G for falsely advertising its product Safeguard as Pakistan’s no. 1 anti-bacterial soap.
However, the tribunal reduced the penalty to Rs5m, considering P&G’s compliance-oriented approach and the fact that it had dropped the no.1 claim shortly after the initiation of inquiry by the CCP in 2014.
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