News Buzz

August 2021

Tourism Malaysia Wins

A collaboration between Tourism Malaysia, SHARP, and Chilli Pepper Films, has won the special award for Best Camerawork at the 21st World Media Festival, under the Tourism & Travel Media Awards category.

Based in Hamburg, Germany, the World Media Festival has been honouring creativity in media worldwide for the past 21 years, including audiovisual, print and online productions. The 2021 Hall of Fame is divided into two main categories: Television & Corporate Media Awards and Tourism & Travel Media Awards.

A two-and-a-half-minute video titled ‘AMAZING’ has won the Special Award “MAGIC EYE” for Best Camerawork, made possible under the direction of globally-acclaimed commercial and film director Mark Toia, and production of Chilli Pepper Films. The initial production was a creative collaboration between Tourism Malaysia and SHARP called ‘Truly Aquos 8K, Truly Asia Malaysia’; the production team was the first to shoot an 8K video in Malaysia.

Hubco’s New CEO

Hubco, Pakistan’s largest IPP has announced the appointment of Kamran Kamal as its new CEO. Kamran has succeeded Khalid Mansoor who led the company for eight years.

Kamran has already been a part of Hubco for the past 6 years as the CEO of Laraib Energy Limited, a hydel subsidiary of the Company. Previously, he held the position of Vice President China Power Hub Generation Company (CPHGC), a joint venture between HUBCO and China Power International Holding (CPIH).

With over 18 years of progressive responsibility and leadership experience in energy, infrastructure, commodities, business development and strategy, Kamran holds a Masters from Harvard and a BSE in Electrical Engineering from Georgia Tech, USA.

Sajal and Azaan Together

AAfter featuring in Atif Aslam’s song ‘Rafta Rafta’, Sajal is now set to pair with Azaan Sami Khan for Hum TV’s latest offering ‘Ishq-e-Laa’, a Momina Duraid production. The series also features Yumna Zaidi, Sohail Sameer, Uzma Hassan, Usman Pirzada and Simi Raheel.

Directed by Amin Iqbal and written by Qaiser Hayat, some scenes of the series were shot in Islamabad while the rest were filmed in picturesque locations of the north. Iqbal also shared some behind-the-scenes pictures of the series which are circulating on the internet.

Asim Azhar Band

Singer Asim Azhar has recently formed a band and former Strings band member Aahad Nayani is the latest member to join the band.

The singer took to Twitter and released a picture with his bandmates. While one have expected him to name the band with a unique touch, Asim named it ‘The Asim Azhar Band’. The picture has six other musicians,including bassist Kamran Zafar, who has worked with Ali Azmat and Mekaal Hassan Band.

Mahira Khan Back

Mahira Khan has made a comeback to television after five years. She is currently shooting for the TV adaptation of playwright Umera Ahmed’s novel, ‘Hum Kahan Kay Sachay Thay’. She plays the role of Mehreen Mansoor in the serial.

Directed by Farooq Rind and produced by Nina Kashif and MD Productions, the serial also stars Kubra Khan, Usman Mukhtar, Haroon Shahid, Shamim Hilali, Zainab Qayyum, Huma Nawab, Laila Wasti, Omair Rana and others.

The synopsis of the novel shows that the story is about three cousins: Mishal, who is a pretty girl from an elite household, her cousin Mehreen who has a troubled background and is known for her bad manners, and their cousin Aswad, a young handsome guy, who is caught between these two girls.

‘Hum Kahan Kay Sachay Thay’ shows how the flaws of parents haunt their offspring. Children belonging to dysfunctional families are always judged in the shadow of their parents.

Kashan Hasan Heads Reckitt

Kashan Hasan has been appointed as the lead for all Pakistan operations at Reckitt Benckiser (RB). Previously, Kashan was leading the Health business in Pakistan.

Both the Health and Hygiene business divisions in Pakistan will now report to Kashan Hasan to optimize the potential of the complementary nature of the products. It’s the next stage in the journey of transformation, and the commitment to a cleaner and healthier country as the business continues to work towards its aim of ‘Hoga Saaf Pakistan’.

J. Perfumes Presented

Having an array of popular stars on board in the past, J. is now proud to launch its two new fragrances: Warrior (Savasci) and Defender, in collaboration with the famous Turkish actors Cengiz Coşkun and Nurettin Sönmez.

The launch of the fragrances became the talk of the town on social media not just because of the collaboration with the Turkish actors, but also for its high-end DVC production which set the bar high for all the other brands in Pakistan.

The launch of the new fragrances also marked J. Fragrances’ first pre-booking trial, which proved to be a huge milestone for the brand.

Both the fragrances are bound to set a new benchmark for traditional fragrances. Warrior (Savasci) for Cengiz Coskun by J. is an intense oriental musky fragrance, while Defender for Nurettin Sonmez is a fougere that brings together cardamom, bergamot and violet leaf at the top. What also makes the fragrances stand apart, is the top-notch and luxurious look of the bottles, which reflects the premium persona of the fragrance range.

Australian HC to Pakistan Enjoys Monsoon in Pakistan

The Australian High Commissioner in Pakistan, Dr Geoffrey Shaw, has discovered the secret of enjoying in monsoon season in Pakistan. The rainy season has its perks when it arrives in Pakistan, and especially when mangoes are also in season.

The perfect way to enjoy the monsoon is to have this fruit included in meals daily and that’s what has been discovered by Dr Geoffrey Shaw in Islamabad.

Tasking it to social media, HC Shaw showed how was he enjoying the monsoon in Pakistan.

“Enjoying a sweet and spicy ‘Aam Ki Chutney’ with some garam samosas — a perfect recipe to try on a rainy day during Pakistan’s #mango season. I made this delicious chutney with fresh tropical mangoes from my garden. Great to store in a jar to enjoy later! #Monsoon2021,” His Excellency tweeted.

Enter the Wonderful World of Silkbank Visa Signature Card

Silkbank Credit Cards are the most innovative next-generation Cards in the market. In a very short span of time, Silkbank has attained leadership position in the Credit Cards market, and is one of the fastest credit cards issuers in the market today.

Behind the success of Silkbank Credit Card, lies an all-encompassing strategy to deliver best-in-class customer service and a seamless product experience. The product value proposition is continuously enhanced via market research and by incorporating customers’ feedback to provide cardholders the best product features and most innovative offers in the market.

In line with this strategy, Silkbank has launched their Silkbank Visa Signature Credit Card targeted at discerning high networth consumers who are often travelers looking for enhanced lifestyle benefits and rewards.

Silkbank Visa Signature Card is a unique card proposition that comes loaded with unmatched travel, hotels lifestyle and protection benefits.

• Exclusive travel privileges: Free access to 1000+ airport lounges worldwide, complimentary Careem airport transfers and discounted rides, Airport Dining Program, multi-trip travel insurance, car rentals, Meet and Assist service, etc.
• Hotel offers: Exclusive discounts and complimentary offers at Visa Luxury Hotel Collection, select Jumeirah residences, Accor Hotels and
• Lifestyle benefits: Exclusive local and global dining and retail offers, digital concierge services, digital entertainment money back, access to golf courses worldwide and much more.
• Protection features: Fraudulent card misuse protection, extended warranty and insurance, Purchase Protection, Global Customer Assistance Services, etc.

Addition of this new variant in Silkbank’s product suite will further strengthen Silkbank market position and will be a game changer as it will empower customers to earn higher value that matches their lifestyle.

Jordanian EdTech Company Team-Up

An award-winning Jordanian EdTech company ‘Abwaab’ has acquired the e-learning platform Edmatrix.

‘Abwaab’ has established itself as a premier online learning platform in the MENA (Middle East and North Africa) region. Having already ramped up operations in Egypt, Abwaab now has its eyes set on Asia. Their vision to transform learning outside conventional classrooms matches the thought of Edmatrix and the two have partnered to move into the Asian market.

Edmatrix’s co-founder and CEO Raja Ahmed Shuja was of the view that by teaming up with Abwaab, they won’t only be able to accelerate their pace but create a much bigger impact by enabling millions of students across the Middle East, North Africa and Pakistan as the two companies share the same mission and values. He even went on to thank all the learners, the team, investors and supporters for their unrelenting encouragement and commitment towards making Edmatrix a success.

Female-Centric Ehd-e-Wafa?

The news of the multi-starrer serial ‘Sinf-e-Aahan’ went viral as pictures started circulating on social media. Five dynamic female actors, including Sajal Aly, Yumna Zaidi, Syra Yousuf, Kubra Khan and Ramsha Khan are together in one project.

The story is written by Umera Ahmed and is directed by Nadeem Baig. Samina Humayun Saeed and Sana Shahnawaz of Next Level Entertainment, along with Humayun Saeed and Shahzad Nasib of Six Sigma Plus have joined hands to produce the serial in association with ISPR. It will be broadcast on ARY Digital soon.

Not much has been revealed about the story but sources say that it will highlight five female cadets who will have their own journeys. It represents the transformation of women who are usually called ‘Sinf-e-Naazuk’ (the delicate class) to ‘Sinf-e-Aahan’ (the iron-willed class) i.e. women of steel.

What I Wear

Dsigner Wardha Saleem exhibited her latest prêt-à-porter line ‘What I Wear’ at Ensemble in Karachi. The new line aims to be an affordable one that comprises easy-breezy fusion silhouettes made of fine cotton with eccentric embellishments and techniques reflecting the designer’s style.

‘What I Wear’ targets the young woman who cherishes and celebrates life each day. A woman who loves to go out yet wants to feel comfortable and easy. She is someone who wants to make a statement and is looking for minimal aesthetic options for a day out or keep easy for daily wear. The price range for the line is under PKR 11,500.

Sarmad Ali Receives Lifetime Achievement Award

TThe Pakistan Advertisers Society (PAS) has bestowed its Lifetime Achievement Award for 2021 on Sarmad Ali, Managing Director of the Jang Group and President of the All Pakistan Newspapers Society (APNS), for his contributions towards the development of the marketing communications industry. The award was presented by PAS President Asif Aziz at the third PAS Effie Awards held virtually.